Our 12-Point Marketing Plan
This plan will get maximum exposure for your home as quickly as possible. It uses proven techniques to leverage opportunities to showcase your home – to people who can either buy it, or help us find a buyer. To accomplish this, I will use the following:
1. PRICING
Price your home strategically to be competitive with current market trends. Our Comparative Market Analysis will support our price recommendations by examing the market in your area.
2. STAGING
Stage or offer advice to showcase your home's best features.
3. SIGNAGE
Place “For Sale” signage at your home, with flyers accessible to prospects.4. JUST LISTED
Distribute “Just Listed” marketing materials to your neighbors, encouraging them to tell others about your home.
5. MLS AND KWLS
Promote your home on the Internet using the local Multiple Listing Service (MLS) and the Keller Williams Listing Service (KWLS), linked to an extensive and growing list of real estate web sites. 6. INTERNET ADVERTISING
Over 90% of buyers start their search online. That is why I promote your property on many internet sites including the top 3, REALTOR.com, ZILLOW and TRULIA.
7. INFORMATION BOOK
Create a home information book that showcases your property to visitors.
8. TARGET MARKETING – AGENTS
Use targeted marketing to attract the attention of real estate agents who specialize in your neighborhood.
9. TARGET MARKETING – BUYERS
Use targeted marketing to attract buyers and investors in my contact database who are interested in homes in your price range and area.
10. AGENT TOURS
Include your home in tours for our office and the local MLS agents to gain additional exposure.
